July 27 – UEFA is reporting a 58% enhance in TV viewing figures for the Ladies’s EURO 2022 as much as the quarter last stage, in comparison with the final version within the Netherlands.
Tuesday’s semi-final between England and Sweden is predicted to register a viewing viewers of greater than 14 million simply within the UK. These numbers aren’t included in UEFA’s figures.
UEFA mentioned the earlier cumulative complete viewers report, of 164 million, was surpassed following England’s quarter-final victory towards Spain.
The ladies’s Euro has additionally seen an elevated stage of curiosity from impartial followers – outlined as an individual who doesn’t help one of many two groups in motion.
“Throughout the group stage, 54% of the viewers was pushed by impartial followers with 46% coming from those that are supporting one of many two groups taking part in,” mentioned UEFA.
“The significance of this metric is that it exhibits that the event is gaining extra curiosity from members of most of the people. For instance, the impartial viewers through the group phases in 2017 made up 48% of the cumulative viewers. This yr’s version is the primary time it has handed the 50% barrier,” mentioned UEFA.
Social media has additionally been recording large numbers with a complete of 152.4 million interactions generated through the group stage, with TikTok (39.7%) Instagram (26.1%) and Twitter (19.1%) being the important thing platforms driving the engagement.
The opening match of the event, England v Austria was essentially the most socially engaged match of the group stage with over 11.5 million interactions on social media.
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