Nvidia has simply confirmed what many people have been already suspecting — GPUs are costly, and Nvidia plans to maintain it that method.
Throughout a Q&A session with the media, Nvidia CEO Jensen Huang lifted the veil of suspense on RTX 40-Sequence pricing, and the insights are not what we’ve been hoping to listen to.
Nvidia has solely simply announced the GeForce RTX 4090, RTX 4080 16GB, and RTX 4080 12GB, however not everybody was completely happy. It’s not the capabilities of those playing cards that have been referred to as into query, however their pricing. The RTX 4090 will arrive with a $1,599 price ticket, adopted by $1,199 for the RTX 4080 16GB and $899 for the RTX 4080 12GB. These prices are too steep, all issues thought-about, but it surely now appears that this may be the brand new regular.
“The concept the chip goes to go down in worth is a narrative of the previous.”
In the course of the Q&A session, Jensen Huang was requested about GPU prices. His response was very telling.
“Moore’s Legislation is lifeless. […] A 12-inch wafer is much more costly as we speak. The concept the chip goes to go down in worth is a narrative of the previous,” stated Nvidia CEO Jensen Huang in a response to PC World’s Gordon Ung.
Moore’s Legislation is the concept that there’s a pattern between PC efficiency and worth, with roughly double the efficiency for half the value each two years. Huang cited the rising prices of elements and slowing of extra energy as driving forces behind excessive GPU costs.
As a substitute of Moore’s Legislation, Huang targeted on worth factors and generational enchancment. “The efficiency of Nvidia’s $899 GPU or $1,599 GPU a 12 months in the past, two years in the past, on the similar worth level, our efficiency with Ada Lovelace is monumentally higher. Off the charts higher.”
The response appears to echo what many people have already been suspecting. After the GPU scarcity has subsided, Nvidia and its companions have been left with an oversupply of graphics playing cards. As soon as terribly overpriced, these GPUs at the moment are up for grabs at extra affordable costs, however they’re almost definitely not promoting as rapidly because the producers may need hoped.
“The 3080 was, and nonetheless is, nice worth, and it’ll proceed to dwell on,” an Nvidia spokesperson stated in one other briefing, noting that it was removed from lifeless.
The introduction of the RTX 40-Sequence steals the thunder from RTX 30-Sequence, however Nvidia nonetheless needs to unload these older (however nonetheless superb) playing cards. It is smart to cost the RTX 4090 and the two RTX 4080s so excessive as a result of this may push extra individuals to purchase one of many RTX 30 GPUs as a substitute. Be that as it might, it’s unhappy to listen to a affirmation that the costs will proceed following an upward pattern.