The information: Falkon, a Seattle-based gross sales and advertising analytics startup, has raised $16 million.
The tech: Falkon makes use of API connections to tug information from all main go-to-market information sources together with Salesforce, Outreach and Google Analytics, amongst others. Co-founder and CEO Mona Akmal advised GeekWire that it might probably additionally connect with buyer information warehouses like Amazon Redshift and Microsoft’s Azure. It then makes use of this information to create data-driven suggestions for gross sales and advertising groups utilizing AI.
The crew: The corporate was founded in late 2019 by a trio of tech vets. Akmal was a 12-year Microsoft chief who was most not too long ago head of product at Seattle startup Amperity. She additionally held government engineering roles at Code.org and Zulily. The opposite co-founders are Aakash Kambuj, one other former Microsoft engineering chief who beforehand spent six years at Dropbox, and Josh Zana, a veteran of Dropbox, Amazon and Microsoft. The corporate at the moment has 20 workers and can use a few of its funding to develop to a workforce of 30 by the tip of the 12 months.
The shoppers: The startup at the moment has 15 clients and can use a few of its funding to develop in dimension. The prices vary from free to $100,000 relying on the modules a buyer purchases and the scale of their crew and guide of enterprise.
The competitors: Falkon’s greatest opponents are in-house Salesforce and Tableau stories. “We expect that hardly scratches the floor of what information can do,” Akmal stated concerning the competitors. “The true energy of information resides in making day by day actionable insights out there to front-line groups and automating their workflows.”
The funders: This spherical was led by OMERS Ventures, with participation from Greylock Companions, Trilogy Monetary, Flying Fish and Madera Companions. The startup has raised a complete of $20 million since its founding. It didn’t reveal its present valuation.